Spread half the batter into the bottom of the 9x13 pan. It won’t seem like you have enough, but you will.
Next, spread the cream cheese filling over the top.
Then with the remaining batter, place spoonfuls all over the filling (try to spread them out evenly).
Last, sprinkle the crumb topping over everything.
Bake for 50 to 55 minutes. Let the cake cool before serving.