Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone by Mitch Joel, Business Plus, published September 2009.
From the publisher:
“Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.
The truth is, we no longer live in a world of six degrees of separation. In fact, we’re now down to only six pixels of separation, which changes everything we know about doing business.
This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.
Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice “out there”-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media.
Everyone is connected. Isn’t it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.”
My Review: (review copy provided by Hachette Book Group)
‘Six Pixels of Separation’ was a quick read with real life examples and stories to illustrate points relevant today’s business world and building a brand. However, this book isn’t just for business executives or CIOs, but for anyone involved in social media.
As a blogger, ‘Six Pixels of Separation’ really made me reevaluate my blog and find areas of improvement. I also learned about several free online tools available to analyze my site and ideas to expand my content.
‘Six Pixels of Separation’ demonstrates the importance of developing an online presence and motivates readers to take action today. I know I certainly have many great ideas to take my blog to the next level after reading this book. Joel also discusses building a personal brand, ‘unconferences’ and the future of technology.
I would highly recommend this book to any blogger, entrepreneur, business person or anyone interested in digital marketing or social media.
Preview the first few pages of Chapters 1-9 online free here.
Check out Mitch Joel’s blog: Twist Image here.
I have 5 copies of Six Pixels of Separation to give away thanks to Hachette Book Group. You can earn up to 6 entries for this giveaway. Please leave a separate comment for each entry and a way to contact you.
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This contest will end on Friday October 16, 2009 at 10:00 pm, central time. I will use random.org to select five lucky winners and contact the winners. (If any winner does not respond in 48 hours, I will pick another.) U.S. and Canada entries only. No P.O. Boxes. Good luck and thanks for entering!